On November 18, 2025, the City of New Braunfels took an important step forward with the launch of Rio Microtransit. Rio is a new, on-demand transportation option designed to better serve our growing community. In just its first two months of operation, Rio has already shown how thoughtful, resident-focused programs can improve quality of life in New Braunfels.
Transportation is about more than convenience. It is about access to healthcare, employment, errands, and social connections. It is about independence, dignity, and ensuring that all residents, regardless of age or ability, can remain connected to their community. Rio was created with these values in mind, and the early results show it is delivering on that promise.
Between November 18, 2025, and January 18, 2026, Rio completed 9,792 rides across New Braunfels. The average ride lasted just 16 minutes and covered approximately 5.1 miles, showing that the service is efficiently meeting everyday transportation needs. Riders have responded very positively, awarding Rio a five-star rating more than 95% of the time. In total, the system traveled over 62,000 miles during this period, including more than 36,000 miles with riders on board. Those miles represent real access and real opportunity for our residents.
More than 3,900 accounts have already been created. While many riders are still discovering the service, more than 400 individuals have already used Rio five or more times. That level of repeat use so early on speaks volumes about the reliability and trust residents have placed in the program.
For me, the impact of Rio is personal. My uncle, who lives in a local nursing home, can now use Rio for doctor appointments and personal errands. He has shared how much he values the affordability of the service, the on-time pickups that reduce long wait times, and the comfort of the ride itself. He enjoys the experience so much that he recommends Rio to everyone he knows. Most importantly, he is grateful that New Braunfels has invested in a service that allows him to maintain his independence and feel confident getting where he needs to go.
Programs like Rio do not come to life by chance. This service exists because City Council recognized a growing need and supported an investment in innovative, flexible transportation. It also reflects the vision and leadership of City staff who worked diligently to turn an idea into a functioning system that serves residents every day. Their forward-thinking and strategic approach ensured that Rio was not just launched, but launched successfully.
As our city continues to grow, we must remain committed to solutions that keep New Braunfels accessible, connected, and livable for everyone. Rio Microtransit is an example of what can happen when City Council, City leadership, and staff work together with a shared focus on residents’ needs.
We are still early in this journey, but the success of Rio’s first two months is encouraging. I am proud of what we have accomplished so far and excited to see how Rio continues to support our community. If you have not yet tried Rio, I encourage you to experience it for yourself and see how New Braunfels is moving forward, together.
Mary Ann Labowski - District 5 Councilmember