New Braunfels, TX City Calendar

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Date:
November 20, 2026
Time:
6:00 PM - 9:00 PM
Time Details:
6 - 9 p.m.
Location:
Main Plaza
Address:
500 Main Plaza
New Braunfels, TX 78130
Email:
Contact Us
Cost:
Free
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Downtown Lighting & Santa's Arrival 2026

Friday, November 20, 2026

Join us at Main Plaza to kick off the holiday season with the lighting of beautiful downtown New Braunfels and Santa's arrival!

About

Main Plaza in downtown New Braunfels will once again play host to the official kickoff of the holiday season when thousands of twinkling lights are turned on, and Santa makes his arrival in New Braunfels!

The evening begins at 5:45 p.m. with a dance performance by American Dance Co. and holiday music by the New Braunfels Community Band. At 6:30 p.m., Mayor Neal Linnartz will address the crowd and lead the countdown to flip the switch, officially lighting up downtown for the season!

The evening will also feature a holiday market offering seasonal treats and gifts, along with holiday activities and music.
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