Mayor Neal Linnartz
As the chill of December settles over our city, I’m reminded of why New Braunfels is such a special place. Our city continues to blend deep-rooted heritage, small-town warmth, and a vibrant, ever-growing community, and during the holiday season that spirit shines brighter than at any other time of year. Every December, our streets, parks, shops, and gathering places come alive with a sense of joy as we celebrate our annual traditions, some handed down from the first German settlers and others built over the decades.
One of the greatest joys of serving as your mayor is witnessing how our community embraces these traditions. From the moment the first holiday lights appear along the Main Plaza, families, neighbors, and visitors gather to share the simple but powerful pleasure of togetherness. Children tug their parents along the sidewalks while pointing at the twinkling lights, longtime residents wave hello to familiar faces, and newcomers quickly find themselves welcomed into the rhythm of life here. It is a reminder that while New Braunfels continues to grow, our commitment to warmth and hospitality remains constant.
Our holiday events form the heartbeat of this season, from large events downtown like Wassailfest and the annual tree lighting, to smaller events like church gatherings, library and park programs, and holiday specials in local stores and restaurants. It is impossible to walk through the streets of New Braunfels this time of year without feeling the collective joy of our community.
Perhaps what makes the holiday season here so wonderful is the balance between honoring our past and embracing our present. Our heritage runs deep, and the holidays remind us that our strength comes from weaving these histories together.
I am especially moved by the generosity I see during this time of year. Local organizations, volunteers, and businesses come together to ensure that every child, family, and neighbor can experience the warmth of the season and find something under the tree. Donation drives, food programs, and community outreach efforts embody the very best of who we are. When we care for one another, we affirm the values that define New Braunfels: compassion, resilience, and unity.
As mayor, I want to express my deepest gratitude to the people who make this season shine. To our first responders and city workers who keep our community safe and running smoothly while many of us enjoy time with our families, thank you. To the volunteers who give their time to create festive events, decorate public spaces, and lift the spirits of others, your efforts do not go unnoticed. And to every resident who shares a smile, extends a helping hand, or welcomes a visitor with warmth, you are the heart of our city.
As we gather with loved ones, whether around the dinner table, beside a Christmas tree, or at one of our cherished community celebrations, I hope each of you finds joy in the moments both big and small. This season invites us to pause, reflect, and appreciate the blessings we share: a beautiful city, a rich heritage, and a community bound together by kindness and respect.
From my family to yours, I wish each and every one of you a Merry Christmas and a truly happy holiday season. May your days be filled with peace, laughter, and the comfort of those you hold dear. And as we look to the coming year, may we continue to build a New Braunfels that honors its roots, celebrates its people, and shines brighter with each passing season.