Signs & Banners

New Braunfels Town Center at Creekside sign

The size, spacing, and number of on-premise freestanding signs are regulated by ordinance. A summary these regulations, based on zoning or location, is contained in this chart. No new off-premise signs are allowed in the city limits or extraterritorial jurisdiction. You can read the City of New Braunfels Sign Ordinance here.

Sign Permits

All new signs require a permit. A permit is not required to change the face or wording on existing signs. Although not regulated by the sign ordinance, attached signage does require a building permit.

New Signs

The standard building permit application is used for sign permits, and must include a complete site plan showing the proposed location of the sign. Applications are available online. Permit fees are based on square footage or dollar value, and contractors installing signs must be licensed with the City of New Braunfels.

Temporary Street Banner

Temporary Street Banners are for local events and local non-profits. Regulations and requirements are attached to the application.

Temporary Signs

Temporary signs, limited to banners, require a Temporary Sign Permit. Banners must be attached to a building, and may not be attached by any means to the ground.

Alternative Sign Plans

The purpose of Alternative Sign Plans is to allow for a specialized review of signs which may not be appropriate generally without certain restrictions but which, if controlled as to the number, size, height, color, location, lighting, or relation to adjacent properties, would promote the health, safety, and welfare of the community. Alternative Sign Plans

Sign Variances

If a property owner wishing to erect a sign is unable to comply with the rules adopted by City Council, they may apply for a variance which is considered by the Board of Adjustment.

Prohibited Signs


  • Off-premise and on-premise signs prohibited include:
  • Portable signs
  • Roof signs
  • Signs affixed to a tree or utility pole
  • Banners attached to the ground
  • Bandit Signs*
  • Stake signs
  • Billboards

*Any sign other than signs owned by the city, the state or a county, or authorized by the city, posted on a utility pole, street sign, street furniture or sign posted in the public right-of-way, of any size, including signs with wood or wire framing, post or stakes. Such signs are hereby declared to be abandoned trash at the time of posting and may be removed and discarded without notice.